In 2023, Southwest® begins its fifth year of serving the Hawaiian Islands. Southwest is grateful for the warm embrace of aloha that has guided our journey to serve the communities of Hawaii. We’re proud of the strength, courage, and strong spirit of our People—traits embodied in the Hawaiian cultural concept of Imua. They have charted an inspired idea into a commitment and work every day to forge a cherished partnership that brings Hawaii together by offering their Southwest Hospitality and sharing their Heart.
Please join us in celebrating the anniversary of our first flight among the Islands with a new chapter that honors all that unites Hawaii and Southwest in a high-flying tribute for many journeys ahead.