TONY ROACH
Vice President Customer Experience
& Customer Relations
Leadership is...
"The ability to influence others and make people want to follow you.”
LENGTH OF SERVICE AT SOUTHWEST:
After 8 years with SWA (2001-2009), I rejoined the company in December 2010.
MY FLIGHT PLAN AT SOUTHWEST:
I joined the Southwest Field Marketing Team at headquarters as a Coordinator in 2001. From there I served in Marketing Promotions, Houston Field Marketing, Corporate Sales, Product Development, Rapid Rewards Partnerships, Co-Brand Marketing, Product Marketing, and Customer Experience.
WHEN I WAS A CHILD, I WANTED TO GROW UP TO BE:
A professional basketball player (or whatever my dad was at the time!)
MY FIRST JOB WAS:
Cleaning football stadiums after the games
WHEN I WANT TO HAVE FUN, I:
Go fishing
THE BEST ADVICE I HAVE RECEIVED:
The only thing you are truly in charge of is yourself.
CHOOSING FROM ANYONE, PAST OR PRESENT, I WOULD LIKE TO HAVE A DINNER PARTY WITH:
Martin Luther King Jr.