Rallies are unique to Southwest—this tradition began in 1985 with the original Message to the Field. The Southwest Rally is an opportunity for Employees to gather together and hear from our Leaders on the state of our Company and future plans, connect with Fellow Employees, and have fun while enjoying food, drinks, entertainment, and games at the Rally Party. Each city will feature unique on-stage content and party experiences.

​2023 Rally Schedule:

• Wednesday, February 8 – BWI (Baltimore Convention Center)
• Tuesday, February 21 – LAS (Las Vegas Convention Center)
• Thursday, March 2 – DAL (Globe Life Field)

Each in-person and virtual Rally Program will run from 2:30 p.m. - 4:00 p.m. (local time), followed by an in-person Rally Party until 6:30 p.m.

​​Yes! The entire Rally Program in each city will stream live on the Virtual Hub on this event site. The recording will also be available after the event. Registration is required with your WNCO email address to watch the event live or on-demand. If you plan on tuning in virtually as a group (in a break room, conference room, etc.) we ask that you still register individually so that we know you're joining us.

Selecting the cities for the Southwest Rallies is a tough decision. It’s based on a variety of factors—flight schedules (to offer Employees options to use nonrev privileges to attend), attendance at previous events, weather, workgroup representation, region, Local Employee engagement and support, and overall city attraction.

​The Rally Program and Party (including food and drink) are provided to our Employees for free! Hotels, transportation, and other expenses are the attendee’s responsibility.

Those who indicated during the Rally registration process that they had interest in the community volunteer projects will receive an email from Community Outreach providing more information. If you have questions, please contact volunteer@wnco.com. 

​Absolutely! Contractors and Interns are welcome to attend on their own time and should work with their Leaders on scheduling. If a Contractor or Intern has technical difficulties registering, reach out to SWACulture@wnco.com for assistance.

Retirees can also attend virtually or in person and should email SWACulture@wnco.com to register.

We want to make sure we prioritize Employee attendance, so no external guests are invited to the Rally. Family and friends will be invited to other Company events throughout the year, but Rallies will be internally focused. 

To attend in person or virtually, registration is required with your WNCO email address. If you have technical difficulties when registering, email SWACulture@wnco.com.  

Accurate registration numbers are crucial to planning and help us keep costs low—from knowing how many seats to have available during the Program to how much food and beverage to order. Please register as soon as possible! If you plan on tuning in virtually as a group (in a break room, conference room, etc.) we ask that you still register individually so that we know you're joining us.

​While we hope you can make it, we understand schedules change. By having the most accurate attendance numbers, we are able to plan accordingly and keep costs low.

The good news is that you don't have to cancel your entire registration completely--in fact, we don't recommend that at all. Instead, switch your selection from in-person to virtual, so that you can tune in live from your personal device or come back to the site at a later day to watch the recording.

To change your selection, go to Register> Modify My Registration and once you're signed it, click the "Actions" button next to your name. Click on "Events" to change your event selection, deselect your current option, and then select which event(s) you plan on attending or tuning in for. 

​Absolutely, and we would love for you to bring your Southwest Cohearts with you! Be sure to register for each Rally so we can plan accordingly.

​1:00 p.m. – Onsite Check-in opens

2:00 p.m. – Doors open

2:30 p.m. – 4:00 p.m. – Program (virtual option offered)

4:00 p.m. – 6:30 p.m. – Party*

*Doors to the Party will not open until the Program has concluded. 

​​

Each event is in local time: CT in DAL and MCO, and PT in SAN

​​We ask that you not arrive until check-in opens at 1:00 p.m., as we’re unable to accommodate early entry. Please note that Globe Life Field does not allow tailgating in the parking lots.

​​The Rally Program includes messages by Senior Leaders from across the Company. You can learn more about the 2023 Rally speakers on the Rally Details page.

The doors to the Party will not open until the Program has concluded so we ask that you stay in your seats for the duration of the Program.

​​The in-person Party will feature free food, drinks, activities, photo ops, and the chance to connect with Cohearts! The Baltimore and Las Vegas Rallies will have a local DJ and a roller rink, sponsored by Seagram's. Be sure to bring or wear a pair of socks to be able to skate. The DAL event will wrap up the 2023 Rally Season with a concert sponsored by Chase!

​Yes, there will be giveaways for Rally in-person attendees!

​​We love when our attendees show their Southwest Spirit! This is a casual event and most attendees will wear their favorite Southwest gear (but no posters or signs will be permitted). All three venues are indoors.

​Please bring your Southwest badge to check in. If you would like to drink alcohol, you must have your government issued ID.

​Yes, we understand that schedules can prevent you from attending the entire event. Even if you won’t be able to make the entire event, we still need to know you are coming, so be sure to register. Please keep in mind that the doors to Party will not open until the Program has concluded.

Yes, The Store will be present at all three Rallies with a curated selection of merchandise. When you check in onsite at the Rally, you will receive a $20 credit that can be redeemed at Southwest The Store! We will have Express Lanes if you wish to quickly redeem your $20 credit for a specialty item. Or if you plan to stock up on gear, we will have Full-Service lanes where you can shop and take $20 off your entire purchase. Credit is only valid at the event during Store hours.

Note: If you pre-register for the DAL Rally by February 3, you will be mailed your credential, which will contain your $20 credit for The Store (only valid during the DAL Rally).

Baltimore Convention Center:

We will have a Bag Drop area available behind the lobby's Help Desk. While the area will be monitored throughout the night, we cannot be held responsible for items.

Las Vegas Convention Center:

We will have a Bag Drop area available behind the lobby's Help Desk. While the area will be monitored throughout the night, we cannot be held responsible for items.

Globe Life Field:

To enter Globe Life Field, attendees will go through security screening, including a bag check. Attendees are highly discouraged from bringing hard-sided or large bags and backpacks (larger than 16” x 16” x 8”) to the venue. All bags will be searched by venue security, and all bags exceeding the size limit will be required to be left at our Bag Drop station at the attendee's discretion. While the area will be monitored throughout the night, we cannot be held responsible for items.

Please note that this is a high-sensory event with lights, noise, and a crowded environment. If, based on a documented medical condition, you would like to request any accommodation(s) during this Culture Event, please contact the Southwest Airlines Accommodations Team. You should contact the Team as soon as possible. You will be asked to provide medical documentation to support your request, and that can occasionally take time as you work with your medical provider. You may reach the Accommodations Team at Southwest Airlines via e-mail at Accommodations.Team@wnco.com or by phone at (877) 792-4792.

Be sure to contact the Accommodations Team each time you are attending a Culture Event if you have an accommodation request due to a medical condition. After reviewing the information provided by you and your medical provider, the Accommodations Team will advise you and the Culture Team accordingly.

We currently do not have plans to provide sign language interpretation during the Southwest Rallies, however accommodations can be made once it is requested through proper channels outlined above.

Yourself and a Coheart (but not an external guest)! We encourage you to travel light so that you can have extra hands for Southwest The Store merch, food and drinks, and other fun giveaways! You are welcome to dress fun and festive, but signs and posters will not be permitted in any of the three venues.

​Due to our inability to guarantee a minimum number of reservations, hotel blocks are not available. Southwest Employees have access to negotiated hotel rates at https://wnco.sharepoint.com/sites/SWALife-Travel/SitePages/Hotels.aspx.

​​There will not be Rally shuttle service between the airport and venue in any of the cities, but we do have Lyft codes available for each Rally city.

LAS Rally:

Use code LASRALLY2023 to get $10 off your Lyft ride between LAS airport and the Convention Center (300 W. Convention Center Drive). This code is only available between the airport and the venue on February 21, two redemptions per person.

DAL Rally:

Use code DALRALLY2023 to get $15 off your Lyft ride between DAL Love Field airport and Globe Life Field (734 Stadium Drive). This code is only available between the airport and the venue on March 2, two redemptions per person.

Las Vegas Convention Center: Free parking is available in the Diamond Lot, located at 294 Convention Center Dr, which is next to the West Hall of the Las Vegas Convention Center.

Globe Life Field: Free parking is available in Lots B and C (see map below). To help with traffic flow, please enter Lot B from Stadium Drive.

​​Yes, we’ll have a spot where you can store your luggage near Check-in. 

To enter Globe Life Field, attendees will go through security screening, including a bag check. Attendees are highly discouraged from bringing hard-sided or large bags and backpacks (larger than 16” x 16” x 8”) to the venue. All bags will be searched by venue security, and all bags exceeding the size limit will be required to be left at our Bag Drop station at the attendee's discretion. While the area will be monitored throughout the night, we cannot be held responsible for items.